AGRO PATH FINDER • SKNAU JOBNER 2025
Agri-Business Management
B.Sc. (Hons.) Agriculture • Semester 7 • AGECON 411
Elective in supplied directoryLecture-wise study materialsTheory & PracticalPDF • MCQs • Videos
Imported outline — verification pending
This schedule comes from the supplied HTML pack. Check the original university syllabus before treating wording, numbering or topic coverage as final. Numbering gaps in the supplied outline have been flagged for review; missing topics have not been invented.
Semester 7 elective: This subject is listed under elective course options in the source syllabus.
Theory Lecture Schedule
19 indexed topics11
Transformation of agriculture into agribusiness: Introduction 2. Various stakeholders and components of agribusiness systems 2 3. Importance of agribusiness in the Indian economy and New 2 Agricultural Policy 4. Distinctive features of Agribusiness Management: Importance and 2 needs of agro-based industries 5. Classification of industries and types of agro-based industries 2 6. Institutional arrangement and procedures to set up agro-based 2 industries 7. Constraints in establishing agro-based industries I 8. ‘Agri-value chain: Understanding primary and support activities and 3 their linkages 9. Business environment: Introduction to PEST analysis and 1 application 10. Business environment: SWOT analysis 1 IL. Management functions: Roles and activities overview 1
12
Organization culture: Importance and impact
13
Planning: Meaning and definition, Types of plans: Short-term and long-term plans,
14
Purpose or mission, goals or objectives Strategies, policies, procedures, rules, programs, and budgets
15
Components of a business plan, Steps in planning and T implementation
16
Organization staffing, directing and motivation, Ordering, leading, supervision, communications, control.
17
Capital management and financial management in agribusiness
18
Financial statements and their importance
19
Marketing management: Segmentation, targeting, and positioning
20
Marketing mix: Concept and components T
21
Marketing strategies: Overview and importance
22
Consumer behaviour analysis: Factors and models
23
Product Life Cycle (PLC): Stages and implications
24
Sales and distribution management in agribusiness
25
Pricing policy: Overview
26
Various pricing methods: Analysis and application
27
Project management: Definition and importance
28
Project cycle: Stages and overview
29
Project Appraisal and evaluation techniques.
Practical Lecture Schedule
12 indexed topics01
Study of agri-input markets: Overview of seed market
02
Study of agri-input markets: Fertilizers and Pesticides
03
Study of output markets: Grains market analysis, Flower markets and their potential
04
Study of output markets: Fruits and vegetables markets T 3. Study of product market, retails trade, Commodity trading: T Mechanisms and platforms
06
Value-added products: Market opportunities and challenges
07
Study of financing institutions: Cooperative structures, Commercial Banks and RRBs
08
Agribusiness Finance Limited and NABARD
09
Preparation of agribusiness projects and Feasibility reports
10
Appraisal and evaluation techniques: Introduction to project analysis
11
Case study of successful agro-based industries: Analysis Part 1
12
Case study of successful agro-based industries: Analysis Part 2
13
Trend and growth rate of price of agricultural commodities
This page indexes the supplied topic outline. Lecture notes, PDFs, videos and tests will be linked only when those resources are available.
